AN820032

CHERRY Electrical, a renowned name in the electronics industry, has been at the forefront of innovation and quality in the design and manufacturing of electrical switches, sensors, and control devices for over six decades. Founded in the early 1950s, CHERRY initially gained fame for its high-quality microswitches and has since expanded its product range to include keyboards, automotive modules, and computer peripherals.

The company's headquarters are located in Germany, with numerous manufacturing facilities and sales offices spread across the globe, including in the United States, Asia, and Europe. This global presence allows CHERRY to effectively serve its international customer base, delivering products that meet the highest standards of performance and reliability.

CHERRY's commitment to quality is evident in its rigorous testing and quality assurance processes. Each product undergoes extensive testing to ensure it meets the strictest international standards. This dedication to quality has earned CHERRY numerous certifications, including ISO 9001 and ISO/TS 16949, which highlight the company's commitment to maintaining excellence in its production processes.

Innovation is at the heart of CHERRY's operations. The company invests heavily in research and development to stay ahead of technological advancements and market trends. CHERRY's R&D team works tirelessly to develop new technologies and improve existing products, ensuring that they offer superior performance, durability, and functionality. This focus on innovation has led to many groundbreaking products, including the development of the first computer keyboard with integrated magnetic card reading functionality.

CHERRY's product portfolio is diverse, catering to a wide range of industries. In the automotive sector, CHERRY produces high-quality components that enhance both the performance and safety of vehicles. These include switches and controls for car interiors, sensors for various applications, and modules for electric mobility solutions. In the commercial and industrial sectors, CHERRY provides a variety of switches and controls used in equipment ranging from industrial machinery to medical devices.

The company also has a strong presence in the consumer electronics market, particularly known for its computer keyboards. CHERRY's keyboards are celebrated for their exceptional build quality, reliability, and innovative features, such as mechanical key switches that provide users with superior tactile feedback and durability.

Sustainability is another key focus for CHERRY Electrical. The company is committed to reducing its environmental impact through sustainable practices across its operations. This includes using energy-efficient technologies, minimizing waste, and recycling materials whenever possible. CHERRY also complies with international environmental standards, such as the Restriction of Hazardous Substances Directive (RoHS) and the Waste Electrical and Electronic Equipment Directive (WEEE), which govern the disposal and recycling of electronic waste.

Customer service is paramount at CHERRY Electrical. The company prides itself on its customer-centric approach, ensuring that all clients receive personalized service and support. CHERRY's global network of sales and technical support teams are always ready to assist customers with product selection, customization, and troubleshooting, providing a seamless customer experience from initial inquiry to after-sales support.

In conclusion, CHERRY Electrical stands as a pillar of quality, innovation, and reliability in the electronics industry. With its rich history, commitment to excellence, and continuous pursuit of technological advancement, CHERRY remains a preferred partner for customers around the world looking for top-tier electrical solutions. Whether in the automotive, industrial, or consumer electronics sectors, CHERRY continues to lead the way, shaping the future of electronic components and systems with each innovation.