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CITIZEN, a globally recognized brand, has been at the forefront of technological innovation and precision craftsmanship in the watchmaking industry since its establishment in 1918. Headquartered in Tokyo, Japan, CITIZEN has cultivated a rich heritage of integrating excellence with creativity, which reflects in every product they create.

The company's philosophy, "Better Starts Now," drives its commitment to constant improvement and the belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. This ethos is evident in CITIZEN's pioneering efforts in watch technology, particularly with the development of its proprietary Eco-Drive technology. Introduced in 1976, Eco-Drive harnesses the power of light from any natural or artificial source and converts it into energy, which is stored in a permanently rechargeable lithium-ion cell. Eco-Drive eliminated the need for battery replacement in watches, marking a significant step forward in making the watch industry more environmentally friendly.

CITIZEN's innovation extends beyond Eco-Drive. The company has also been a leader in radio-controlled and -synchronized timekeeping. Watches with these technologies receive time signals from global positioning satellites or terrestrial radio signals, ensuring accuracy that is unrivaled in the industry. These timepieces automatically adjust to the correct time, providing users with unparalleled precision in timekeeping, regardless of their location around the world.

In addition to its technological advancements, CITIZEN is also known for its Super Titanium™ technology, which involves treating titanium with Duratect, CITIZEN’s proprietary surface-hardening technology. This makes the watch up to five times harder than stainless steel, offering superior durability while being lightweight and hypoallergenic.

CITIZEN’s dedication to excellence is not confined to product development alone. The company is also committed to sustainability and global citizenship. This commitment is reflected in their manufacturing processes and corporate activities that prioritize environmental consciousness and community involvement. CITIZEN actively participates in various initiatives aimed at environmental conservation and betterment of communities worldwide.

Over the years, CITIZEN has expanded its reach beyond watches. The company now also deals in advanced electronic products, including office equipment and calculators, as well as a variety of precision machinery and components. However, it is the pursuit of excellence in watchmaking that continues to define CITIZEN, making it a titan in the industry.

CITIZEN’s influence extends globally with a presence in over 130 countries. The brand is not only a leader in technology and innovation but also in creating a connection with people around the world through its high-quality products that meet the varied needs and preferences of all its customers. This global reach is supported by an extensive network of retail outlets and service centers, ensuring high levels of customer service and satisfaction.

As CITIZEN moves forward, it continues to innovate, inspire, and evolve with the changing times, all while staying true to its core values of precision, innovation, and improving the lives of people everywhere. Whether through the development of eco-friendly products, the pursuit of technological excellence, or its dedication to social responsibility, CITIZEN stands as a true citizen of the world, committed to the betterment of society and the environment.