Helly Hansen

About Helly Hansen

Helly Hansen is a renowned Norwegian brand that specializes in high-performance outdoor apparel and gear, designed to withstand the harshest environmental conditions. Founded in 1877 by sea captain Helly Juell Hansen and his wife Maren Margarethe, the company began with the production of waterproof oilskin jackets, trousers, sou'westers, and tarpaulins made from coarse linen soaked in linseed oil. This innovation was driven by the need to protect sailors and fishermen from the brutal Norwegian weather, and it marked the beginning of what would become a global leader in outdoor and workwear apparel.

Over the years, Helly Hansen has continued to innovate, developing new materials and technologies to improve the performance and durability of its products. One of the brand's significant breakthroughs came in the 1940s with the development of Helox, a thin sheet of translucent PVC plastic sewn into waterproof coats. This was followed by the introduction of LIFA in the 1970s, a warm, dry, and lightweight synthetic fiber which became a staple in thermal insulation.

In the 1980s, Helly Hansen introduced the Helly Tech technology, a water-resistant and breathable outer layer, which became a game-changer in the outdoor apparel industry. This technology is designed to provide optimal protection against the elements while allowing moisture vapor to escape, the wearer dry and comfortable in all weather conditions.

Today, Helly Hansen's product range includes everything from its classic rainwear and workwear to high-end jackets, trousers, sportswear, and footwear for skiing, sailing, and outdoor activities. The brand is committed to innovation and the development of high-quality materials that offer protection in the most demanding environments.

Helly Hansen is also deeply committed to sustainability, focusing on reducing its environmental impact through the use of eco-friendly materials and sustainable production processes. The company actively works towards improving the lifecycle impacts of its products and has implemented various initiatives to reduce waste and energy consumption throughout its manufacturing and distribution processes.

With a legacy of over 140 years, Helly Hansen continues to be a trusted name in outdoor and professional wear, relied upon by professionals and outdoor enthusiasts around the world. The brand's dedication to quality, innovation, and sustainability has made it a leader in the industry, providing gear that ensures safety, comfort, and performance in the face of nature's challenges.