DURACELL

About DURACELL

Duracell Inc. is a leading global manufacturer and retailer of high-performance alkaline batteries, specialty cells, and rechargeables. Founded in the early 1940s by scientist Samuel Ruben and businessman Philip Rogers Mallory, the company has grown from a small battery maker to one of the most iconic brands in the power supply industry. Duracell is headquartered in Bethel, Connecticut, USA, with numerous operations across the globe.

The name "Duracell" is derived from the words "durable cell," reflecting the company's commitment to producing long-lasting, reliable battery products. Duracell's reputation is built on the dependable performance of its batteries, which are used in everything from everyday household devices to critical applications in medical, , and emergency services.

Duracell's product line includes the famous "CopperTop" batteries, known for their distinctive copper and black design. These batteries are designed for use in devices such as remote controls, flashlights, and toys. Additionally, Duracell offers a range of batteries for hearing aids, watches, and other specialty devices. The company has also made significant strides in the rechargeable battery market with products like the Duracell Rechargeable and the Duracell Powerbank, which cater to the growing demand for sustainable and cost-effective power solutions.

Innovation is at the core of Duracell's operations. The company invests heavily in research and development to enhance the performance and efficiency of its batteries. This includes advancements in battery chemistry, form factor, and integration capabilities. Duracell's focus on technology and innovation ensures that it remains at the forefront of the battery industry, continually offering new and improved products that meet the evolving needs of consumers and businesses alike.

Duracell's commitment to quality is evident in its rigorous testing and quality control processes. Each battery is subjected to numerous tests to ensure it meets high standards of performance and safety. This meticulous attention to quality has helped Duracell earn the trust of millions of users worldwide and maintain its position as a leader in the battery industry.

Sustainability is another key focus for Duracell. The company is dedicated to reducing its environmental impact through various initiatives, including recycling programs and the development of more eco-friendly products. Duracell collaborates with retailers, communities, and recycling centers to facilitate the responsible disposal and recycling of batteries.

Duracell's global presence includes manufacturing and distribution facilities in several countries, allowing it to serve customers around the world efficiently. The company's extensive distribution network ensures that Duracell products are readily available to consumers and businesses in various sectors.

Moreover, Duracell actively engages in community support and disaster relief efforts. The company has partnered with organizations like the National Volunteer Fire Council and disaster response teams to provide batteries and power solutions in times of need. These partnerships underscore Duracell's commitment to giving back to the community and supporting those in critical situations.

In conclusion, Duracell Inc. continues to lead the way in the battery industry with its high-quality, innovative, and reliable products. With a strong focus on customer satisfaction, sustainability, and community support, Duracell remains dedicated to powering the devices that people rely on every day and enhancing the lives of consumers around the world.