CASIO

About CASIO

CASIO Computer Co., Ltd., established in 1946 in Tokyo, Japan, is a multinational electronics manufacturing company renowned for its wide range of innovative products. CASIO has made a name for itself as a pioneer in the electronics industry, particularly known for its calculators, digital watches, electronic musical instruments, and digital cameras.

The foundation of CASIO's development strategy is its commitment to creativity and contribution. It expresses the company’s dedication to contributing to society by offering the kind of original, useful products that only CASIO can. Products with innovative functions assist people in their daily lives and keep society moving forward. They also bring joy to people and help to create new culture. When even a single new product is widely adopted, whole new markets develop, and this in turn fosters growth in related industries. This is the story of CASIO’s contribution to society-innovative products enhancing people's lives.

CASIO's history is marked by a constant drive to create products with features that were unheard of at the time of their release. This began with the development of the world's first compact all-electric calculator in the 1950s. Since then, CASIO has been a leader in digital technology, being the first company to introduce a shock-resistant watch, G-SHOCK, in the 1980s. This product overturned the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was a result of the developers' determination to create a watch that wouldn't break, even if dropped.

In the field of electronic musical instruments, CASIO has been producing keyboards that are accessible for beginners yet capable of producing high-quality sounds that satisfy professional musicians. The company’s innovative Casiotone line changed the way electronic keyboards were perceived, making them accessible to a broader audience.

CASIO has also been a leader in the digital imaging sector, creating some of the first digital cameras with LCD screens on the market, which revolutionized the way people capture and view their memories.

Sustainability and environmental consciousness are also key components of CASIO's corporate philosophy. The company strives to make advanced products that have minimal environmental impact, adhering to strict guidelines for environmental management in all of its manufacturing processes. CASIO’s initiatives include reducing greenhouse gas emissions, minimizing waste, and using sustainable materials.

Today, CASIO continues to inspire and influence the global market with its original and innovative products, enhancing the everyday lives and experiences of people around the world. The company's dedication to innovation, combined with its commitment to quality and sustainability, ensures that it remains at the forefront of technology, continuing to contribute significantly to the global market.